Brand Identity
Bravehearts emerged with a fundamental vision as a sports club dedicated to the disciplines of running, basketball, and Nordic walking. Our dynamic team of youthful yet seasoned professional trainers is reshaping the landscape of recreation with a forward-thinking approach to sports. Collaborating with creatives, coaches, clubs, brands, and inspiring individuals, we transcend traditional boundaries.
Rather than conforming to the norm of a typical sports club, Bravehearts aspired to be a catalyst for change, reaching out to diverse ecosystems and unlocking doors to inclusivity. Our mission is to break free from convention, fostering a community that embraces innovation, diversity, and a passion for an active lifestyle.
Photography: Vladimir Milivojevic Boogie
Animation: Aleksa Bukvic
Design Development
Ondo brings institutional-grade finance to public blockchains. We believe that the world’s financial assets will be tokenized on public blockchains. We believe that the best new technology must incorporate best practices from traditional finance: investor protections, regulatory compliance, transparent reporting, robust product structuring, and top-notch client service.
Design Thinking:
The ripple effect in water symbolizes how a small action can create expanding waves, influencing a larger area. Similarly, integrating DeFi with TradFi markets can initiate a transformative impact across the entire financial landscape.
In this design concept, each ripple represents a breakthrough in DeFi technology, such as smart contracts, decentralized exchanges, and automated lending protocols. These innovations create ripples that propagate through the TradFi market, fostering greater transparency, efficiency, and accessibility. As these ripples expand, they interconnect, forming a unified financial ecosystem where traditional and decentralized systems coexist and complement each other.
By combining the principles of wave dynamics and the Zen garden’s harmony, Ondo Finance delivers a DeFi platform that balances innovation with stability, ensuring smooth, efficient, and sustainable financial interactions for users. This synergy fosters a Zen-like equilibrium in the digital asset management space, making Ondo Finance a paragon of modern financial serenity and sophistication.
Concept&Brand Identity
RUSH specializes in crafting unique events that blend the worlds of sport, music, and art to create memorable experiences. Their mission is simple yet powerful: to celebrate the courage to fail and try again. Each event is a vibrant celebration of resilience, bringing people together in a dynamic fusion of creativity and human connection.
Design Thinking:
The logotype is a dynamic expression of the client's ethos, showcasing the interconnectedness of sport, music, and art. I wanted to create completly free branding concept, movement and every event tells it’s own story. Message is always brave and bold.
Challange was to connect all the subcultures that brand wanted to unite. From extreme sport lovers to music and arts souls.
Rebranding
Qredo is a team of passionate, seasoned innovators in the crypto space. Raised a war chest from some of the biggest names in crypto to build novel fintech infrastructure for crypto assets. Qredo is part of the new wave of innovations revolutionizing finance world.
Upon joining the Qredo Design Team, the immediate task was clear – give the brand a makeover. The goal was to create a new visual identity, including a fresh logo and an improved communication style. Additionally, there was a need to fine-tune the tone of voice and design system to ensure scalability for future endeavors.
Approach:
Understanding the deep tech and innovative nature of Qredo's work, the design team aimed to infuse creativity and color into the rebranding process. It was crucial to reflect the dynamic and forward-thinking ethos of the company. The decision to adopt a wider color palette was strategic – leveraging colors with cultural significance in different parts of the world to establish a more personal connection with diverse audiences, fostering a sense of familiarity and trust.
The color scheme chosen was not only vibrant but also culturally inclusive. The intention was to break away from traditional, monochromatic norms often associated with the finance industry. By incorporating a spectrum of colors, the rebranding aimed to convey Qredo's global presence and adaptability to various cultural contexts.
The choice of typography played a pivotal role in the rebranding process. The team sought fonts that were legible, unique, flexible, and exuded strength. The objective was to strike an aesthetic resonance between the human touch and the intricacies of code. The selected typography was carefully curated to embody the essence of Qredo's fusion of technology and human ingenuity.
The result of the rebranding effort was a visually striking and culturally resonant identity for Qredo.
Brand Identity
Loues is a cutting-edge blockchain platform that aims to revolutionize the financial industry. Built on the principles of decentralization and security, Loues offers a secure and transparent way to transfer value and manage assets. With Loues, users can take control of their finances without the need for intermediaries, ensuring fast and secure transactions.
Loues is designed to be intuitive and user-friendly, with an agile and flexible platform that adapts to the needs of its users. Whether you are a business looking to streamline your financial operations or an individual seeking a secure and transparent way to manage your assets, Loues offers the tools and resources you need.
Approuch:
Modern & Innovative– Brand to reflect the cutting-edge technology that they are offering to their customers. This should also align with trends in
Web3 industry.
Trustworthy & Secure–As a financial platform, it is essential that this brand exudes trust and security to our clients.
Simple & Intuitive– Brand to be easily recognizable and memorable,
with a simple and intuitive design.
Brand Identity
The crypto world is getting together in the autumn of 2023 for the biggest virtual festival of its kind Qspace. It’s a global crypto extravaganza featuring some of the biggest names in the industry and beyond. Expect a space to network and connect with other attendees from around the world with plenty of AMA opportunities for all your burning questions.
QREDO will be hosting this event so we need to create a buzz and hype around the announcement. The festival spans over two days and is
made up of keynotes and breakout sessions. Energetic brand that sits underneath the QREDO umbrella that all the marketing activity.
Concept&Brand Identity
GinYard Festival—an ambitious team passionate about bringing people closer to the art of gin. With a shared love for this beloved spirit, they set out to create an unforgettable summer celebration by the river. Fueled by the desire to showcase local gin producers, their mission is to demystify the gin-making process, encourage exploration of diverse flavors, and provide attendees with the opportunity to bring home the labels that capture their palates.
Concept:
The concept behind this logotype draws inspiration from the captivating beauty of a sunset. The design aims to weave a narrative that resonates with both gin enthusiasts and the unique riverside setting of the venue. By infusing elements that evoke the essence of the gin culture and the picturesque riverside location, create a visual story that speaks to those who appreciate the spirit and the atmosphere that surrounds it.
Contact me:
saraboyovic@gmail.com
+381 61 62 33 027
WhatsApp&Telegram
My diverse professional background spans a spectrum of projects, ranging from immersive experiences at music festivals to dynamic campaigns in advertising agencies a tech rebranding studies.
I've learned the vital importance of instilling a genuine understanding of values. For me significant impact is really listening to understand, design is fluent and magical if you understand how connected is to human needs and emotions, as after all we all are, human.
I find solace in the dynamic interplay between creativity and purpose.
I also very much judge layouts of menus in restaurants, random flyers I get and city posters. Besides that my friends say that I am a music nerd. I dance and play chess.
2023 - Ondo Finance
Senior Graphic Designer
2022 - 2023 QREDO
Senior Graphic Designer
2020 - 2022 HTEC Group
Senior Graphic Desinger
2019 - 2020 Ogilvy Belgrade
Senior Digital Designer
2017 - 2020 T&T Advertising Agency
Graphic Designer
2016-2017 GOLIN PR
Junior Graphic Designer
2023 Rush. Episodes
Co founder / Art Director
2021 - present KISOBRAN Org
Brand Designer
2011 - 2022 EXIT Festival
Media Team Leader